Tuesday, October 21, 2008

Are You On Twitter? Top Marketers are Driving Traffic for Free using Twitter

By now, you may or may not have already heard
about the New BIG player in Social Media
Marketing service, Twitter, and I've been
getting a lot of inquiry and questions about
this Amazing Tool that can effectively
aid you in your communications with your
target market.

If you already know what Twitter is and
already using Twitter to support your marketing
objectives, then this training may not be
of too much interest to you......however
below you will find some *JUICY* videos
which Exposes you to some little know Underground
Marketing Strategies that some power users are
dominating with....

And...

You'll also learn some *KEY* website links
and *SECRET SOURCES* for Twitter that will
equip you to increase and grow your traffic
and exposure....

Now for all of you that don't know what the
heck I'm talking about when you hear me say
Twitter...then this will truly be of value
to you and open your eyes to a brand new
frontier of marketing possibilities!

Let's start with the question of...

What is Twitter?

Well, simply put...Twitter is a free social
networking and micro-blogging service that
allows its users to send and read other users'
updates (otherwise known as tweets), which are
text-based posts of up to 140 characters
in length.

Updates are displayed on the user's profile
page and delivered to other users who have
signed up to receive them. The sender can restrict
delivery to those in his or her circle of friends
(delivery to everyone being the default).

Users can receive updates via the Twitter website,
SMS, RSS, email or through an application such
as Twitterrific or Facebook.

So what does this have to do with helping
your marketing efforts and Personal Branding
you may ask?


Well here are 7 quick strategies you can
use Twitter immediately for...


1. Extending the reach for marketers, businesses
and companies that already have a blogging strategy
in place, and want to deepen or further ties
with their audience.


2. Marketers announcing promo's and deals.
Perfect Example: Deals on Dells. Blue light specials
at Amazon. 23 minutes left before discounted
price is gone forever!


3. Increasing your ability for frequent updates
to blogs or web sites or news like The NY Times,
CNN, FOX, BBC, and those of us here at
MindsetAndMarketing.com ;)


4. Building consensus or a community of supporters.
Perfect Examples: Presidential candidates John McCain
and Barack Obama.


5. Building Buzz. Example: UndergroundMarketingTips
introduces a new blog.


6. Updating breaking news at conferences or events.
Perfect Example was when Steve Jobs was speaking to
the crowd at the Moscone Center in San Francisco
and was announcing the next generation of Apple’s
mobile operating system and its mobile phone device.
The secrecy and buzz that is built around these
keynote speeches have always given a boost in the
traditional media to the announcements that Jobs
makes that day and therefore boost sales the day
that products finally reach the shelves.

The online real-time following of the event takes
place through blogs, Twitter and Twitter tools,
generating an enormous amount of Apple-related
content and opinions before, during and after the
event.

During a Steve Jobs’ keynote, Twitter traffic is
10 times greater than usual. Within an hour of the
end of the keynote, the majority of the Twitter
community is aware that on July 11th, 2008,
the new iPhone will be available at stores with a
price of $199. This is how Apple will benefit from the
Twitter/keynote combined madness and is also an
example of the potential of Twitter for viral
marketing efforts.


7. Updating your network to shape your own personal branding.
From a personal brand building and networking standpoint,
the key isn't to look at Twittering as individual posts,
but think of the overall impressions and value that can be
created over time. Each 140 character or less entry serves
as a seed of an idea for an overall objective.

Consider an overall objective and keep that
in mind as decisions are made about what kinds of
personal information, links to useful resources and
promotional items are posted. Over time, you’ll build
a footprint and identify within the Twitter community.

Building that footprint will be far more effective
if you keep your overall objectives in mind, rather than
random information.

The simplicity and ease of use is also what is
very attractive!

At a Laker's game last night, I was able to
edit a Twitter page for another project and launch
Twitter communications LIVE, on location from our
Box Suite at the Staples Center via my
Audiovox VX8600 Pocket PC mobile phone!

I then reported in real time quarterly scores
and action that took place during the game
as it happened!

This proves the power of Mass Instant Messaging
to your audience and this is just the beginning
of tapping into what's truly possible with
Twitter.

So now that UndergroundMarketingTips is now
officially on Twitter, be sure to *FOLLOW ME*
at...

http://twitter.com/UndergroundMKTG


I posted 3 *Juicy* videos below which teach you:

1. How To Use Twitter
2. Twitter Marketing Basics
3. How To Be a Twitter Power User!


After reviewing these videos, you will be
quickly brought up to speed with getting
online with Twitter....

And for you who have already taken advantage of
Twitter's power, you'll learn some great Power User
tools which give you the edge in your Twittering
communications!




How To Use Twitter







Twitter Marketing Basics








How To Be a Twitter Power User







After you watch these videos, remember to leave a comment
below telling me how you have been utilizing Twitter in your
marketing arsenal if you've began to do so already....or,
simply share your thoughts on what you've learned from this
training on Twitter in general....

Massive Success Always,

Jason Okuma





PS. Remember to start following us on Twitter NOW!

http://twitter.com/UndergroundMKTG









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