Wednesday, October 15, 2008

Did your MySpace Account get DELETED? If not, BEWARE!

Hey there Underground Marketers....

Did your MySpace Account get Deleted?

Or have you heard of someone else who is marketing on MySpace
that recently got their account deleted?

If not, you will really appreciate some of the *Insiders*
information I was able to come across regarding some
Major changes with this social networking platform,
which may be the reason for some of these accounts
being deleted.

First of all, if you do not have some kind of marketing presence
on MySpace, WHY NOT!?

Quick fact for you....

To give you an idea of the kind of power and influence
that Tom Anderson has with his 237,991,950 friends and growing...
When he asks members for feedback, he usually gets
around 20,000 responses in under 10 minutes!

Now just imagine, you growing a large friends list
directed to a specific niche market which would benefit
from your company's product or service, and you create
a loyal following and have constant communication with
your friends list like Tom does....you too can have
influence and exposure over a targeted market following.

And...the truth is...you do not even need to have millions of
friends, not even hundreds of thousands in your friends
list....key is to have a laser targeted list built and constant
communication with your friends on the list to build the
*TRUST* factor.....and not be there to just try and
"Pitch & Sale" like so many newbie MySpace Marketers
do daily.....

Anyways, if you don't even understand what I'm
talking about with marketing on MySpace, then you will
not truly appreciate what I'm going to expose here as
much as those who have already tapped into this
FREE.way to generate business leads and traffic
to your web properties.

If you are wanting to learn more about effectively
tapping into the power of this social networking
platform to benefit your business, be watching out
for future teachings on this from me and some of
my Underground Marketing Experts I'll be
soon exposing you to.

Ok...so on to the good stuff...

There are some extreme changes that are on the
horizon at the MySpace home front, many of
which may impact your marketing activities if
not already.

With Facebook surging, the founders of MySpace
Chris DeWolfe and Tom Anderson have gone back
to their roots, which is music, pop culture, and a Proven
Cash-Flow Ad Model....all of which is planned to
spark the next phase of growth for their portal
since their website launch!

Can you believe it.....Myspace is almost
four and a half years old!

I just found out that Amit Kapur, the 27 year old
Chief Operating Officer for MySpace, shared that
MySpace is profitable and have 115 million monthly
visitors worldwide. They are also outpacing Gmail and Hotmail
in messages sent and giving YouTube a run for its money
in video downloads.

Did you catch what I just said in regards to the amount
of monthly visitors worldwide...AND have more messages
being sent then Gmail and Hotmail!?!?

As a marketer, this should open your eyes to some expanded
possibilities with communicating with your market.

Anyways, these are some pretty important facts for you as a
marketer to be aware of.

Why? Because as the battle between MySpace and Facebook
continues, you must understand that there is a completely
different split of cultures between the two social network sites.

I confirmed with several sources that it looks like there will
be an imminent site redesign which will be happening
soon and major marketing alliances with big-name brands.

MySpace is rolling out in early fall of 2008 an
unprecedented new foray into the music business, and
MySpace revealed that it is no longer a social network
at all, but very soon, a complete "Social Portal": a global,
content-rich hub with a social component.

Both of the founders are saying that a "Social Network is so 2005"!

MySpace was conceived out of the Los Angeles entertainment
and music scene, where creativity is prized and voyeurism of
all kinds is considered a perfectly normal way to have fun.

If the growing in more popularity Facebook, emphasizes the
efficient sharing of personal information and fights hard
to make sure that people are who they say they are on
the site, MySpace has always had a more looser vibe,
allowing users freedom to be a more "stylized", even
"fictionalized" version of themselves.

And if Google desires an organized world to help you find
what you search for more effectively, MySpace wants you
to stumble around and discover things you didn't know
you were looking for.

Does this bring a little light to the difference of
demographics between the two cultures that you may be playing in?

Demographic studies are extremely important whenever
launching any kind of marketing campaign or presence...and
if you do not properly understand the playground that you are
wanting to play in, you may find your game is either ineffective
or you may even be asked to leave the field so to speak....

Hence....a lot of MySpace accounts and profiles being deleted
lately.

Here are some quick facts that I gathered for you which may
help you in understanding the two playgrounds of
MySpace and Facebook so that you can better strategies
your marketing objectives:

-Facebook's launch date was February 2004, MySpace in
January 2004.

-Facebook's worldwide visitors in May 2008 was 123.9 million,
up 162% from May 2007. MySpace's worldwide visitors was
114.6 million, up 5% from May 2007.

-Facebook's US visitors in May 2008 was 35.6 million,
up 34% from May 2007. MySpace's US visitors was 73.7 million,
up 7% from May 2007

As you can quickly see, Facebook launched only 1 month after
MySpace, but in the past year's time, has been drastically
growing in popularity over MySpace.

You must monitor what is happening here, if you are doing
anything on MySpace....or even Facebook for that matter.

Pay attention to what MySpace did in June 2008 with
their "Takeover" feature on their home page, which gets
approximately 45 million views a day....This is what is called
"advertainment" which offers marketers a "More Creative Palette"
so they can burn their messages into the user's minds.

Companies like McDonalds, Taco Bell, Sony with Movie releases etc.,
can own the page while MySpace users look at the content
allowing the advertiser to slap them in the face with their
incredible brand message.

If you are building a web property and banking on your equity
growing due to your massive traffic you generate to it...this
may be a nice revenue strategy to model after.

Did you know that approximately 90% of online-advertising
spending goes to big portals?

Because of MySpace's massive amounts of traffic on a daily basis,
they are now competing against Yahoo and MSN, not
just social networks.

While Google may dominate the search market, it isn't even close
to MySpace in terms of detailed information about what users
do and consume.....the holy grail of targeted marketing.

MySpace's social-advertising initiative, called HyperTargeting,
launched about nine months ago and is its version of the
"we know who you are and what ads you'll like" ploy.
I discovered that click-throughs and these ads are up 300%.

This tells me that there must be some kind of positive results
going on with this new strategy.

Did you know that MySpace has other portal-like tools too:
At about 60,000 video uploads a day, it is becoming a popular
alternative to Youtube. (Myspace had approximately 55 million
unique video viewers in May 2008, according to comScore
Video Metrix, versus 82 million for Youtube.)

Side note....Have you been utilizing the MySpace Video
platform as well? We have tested some MySpace Videos
and found that some search engines respond to them
pretty well for rankings, if done properly.

MySpace will be releasing some pretty insane Webcam
Video Recording Features in a day or so which will allow
you to record videos directly onto MySpace using a webcam!
They're already working on the next phase where you'll
be able to post these videos directly into bulletins,
blogs, and MySpace messages as well as directly save
pictures taken with your Webcam.

Aside from user-generated videos, a buddy of mine shared
with me about MySpaceTV.

MySpaceTV is a massive project that MySpace has sub-contracted
the work out to my buddy's company that he owns, and I found out
that it has a huge universe of professional-grade content....from
Fox shows such as The Simpsons, to mini-episodes
of '80s sitcoms to National Geographic programs to an
election site called MySpace impact which offers broadcast
coverage from MSNBC and NBC.

About 20% to 30% of total traffic on MySpace is music traffic.

I found out that 10 senior staffers went with the CEO and President
to a daylong off-site in LA to map out their future.

They came away with a hefty list of priorities: a significant
site redesign, the long awaited developer's program, and a
stronger mobile business (an iPhone application already debuted
in July.)

But one of their main focuses right now is MUSIC!
They are launching MySpaceMusic, and will be competing
with iTunes.

So to bring all of this information I've shared
with you into more perspective for you and your business,
and how you can benefit from this valuable *insider's tips* about
the future coming changes with MySpace.....
here are some quick final points to help you out:


1. MySpace is making a strong move to get back to their
original roots of music and pop culture. This will naturally
have a strong attraction for the common demographic of
people that are into this.....so be aware of what you are
promoting and how you are promoting it to this breed of
people.


2. With a focus on a Proven Cash-Flow Ad Model, be expecting
to see a whole lot more Ads on MySpace. So it would make
good sense for you to clearly NOT be doing much "in your face"
advertising on your MySpace profile as users are pretty
much jaded from this and desire to truly connect with other
members as it was initially created for.....thus the words
"Social Networking"


3. MySpace is currently outpacing Gmail and Hotmail in
messages being sent online. With knowing this fact, you
can capitalize on how to effectively communicate with your
market in ways that are more acceptable to them for better
responsiveness. If you discover your client base is not
responding to your emails much anymore, you may want to
research if they are part of this growing number of users
online that prefer to communicate through MySpace
messages instead.


4. Knowing that there will be a major site redesign,
be very aware of all the new widgets, apps, and tools that
may be available to you or removed. This could also
be good for you to discover new hidden pockets of
opportunity to explore with improving your communication
with your list base as well as growing your networking
operation in the groups and forums etc..


5. MySpace Video is increasing in its popularity amongst the
user generated content crowd...so don't just be stuck
on YouTube to effectively reach out to your audience.


6. With MySpaceTV and MySpaceMusic on the rise, you
can expect more "watch dogs" on the look out for piracy and
copyrighted video and music content on profiles that
could lead to your MySpace Account being deleted.


I've had a large number of associates inform me of their
accounts being deleted....after hours and hours of time, sweat,
and tears...and for many, MONEY to build their profile.....and
what hurts the most is the loss of all of your Friends
which they tirelessly built up over time.

So the best way to be proactive in all that MySpace is
changing and updating, search the site for "Terms Of Use"
to know for yourself in writing what is acceptable and not.

More recently, I know that MySpace is really cracking down
on the use of Automated Friend Adding Softwares.....
so if you are one that uses these tools, you may want to
revamp your incorporation of this tool and proceed with caution.

So for all of you MySpace Marketers out there, I hope that
this report was resourceful and valuable to you and your
business.

Any new discoveries or tips that you come across for
marketing on MySpace, please keep me posted and hit me
up with the info as well.....as always, I appreciate being
in communication with you.

I don't want the Mindset And Marketing Newsletter to just
be a one way communication here....leave me comments and feedback
to what you learned in this report, send me MySpace Messages
and leave me comments there as well!

And by the way, if you are not already one of my Valued
Friends on MySpace, then please do Add Me as your
Friend....

Go To This Link NOW:

www.myspace.com/UndergroundMarketingTips


And having me in your TOP Friends spot will
be rewarded as well.....as a matter of fact, you can
get a FREE.15 minute consultation on your
MySpace Profile for review if there is any way
to improve your profile and increase the responsiveness
with your target market.

Simply send me a MySpace Message after Adding
Me as a Friend.... then show me that you've added
me as one of your Top Friends, and after confirmation...
you can schedule a time for your MySpace
FREE.15 minute consultation with either
me personally or one of my MySpace Marketing
Mavericks....

I look forward to connecting with you on MySpace
very soon!

Massive Success Alway,

Jason Okuma






PS. Again, my MySpace site to Add Me as a TOP Friend is below:

www.myspace.com/UndergroundMarketingTips



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